Client Case Studies

How a Canadian cybersecurity platform reached IT directors and security architects through r/cybersecurity and r/sysadmin — and built a consistent pipeline.

How a measurement framework uncovered $600+ CAC in branded search — and the reallocations that followed changed everything.

A hardware-plus-subscription photo booth sold to both consumers and corporate event planners — so we ran DTC on Meta and B2B on LinkedIn in parallel, under one measurement system.

7 creative angles tested over 3 months. Before/After Transformation won at €30 CPA. Social Proof came last at €73 — 2.5x worse. Here's why.

Scaling AI playlist promotion for musicians on TikTok — pixel-event foundation, manual lookalikes to Smart+, and a copy test that dropped CPA 30%.

First-order return on ad spend sat at 1.35x. Behind it, a 33% repeat rate and six figures of subscription revenue. Why holding that number built a 437% year.

How a US-based women's lifestyle and accessories brand scaled to $14.63 CPA on Meta and 6.8x net ROAS on Pinterest by competing on quality, not price.

Scaling an AI-memoir gifting brand through its biggest window across the US, Canada and Australia — with US revenue up 250% YoY and cost held in check.

How a European handbag brand with 100K+ customers expanded from Meta to TikTok and Snapchat — and hit ROAS targets in the first month.

A placement split across two accounts found the best click-through rate, the cheapest clicks and the most add-to-carts all coming from inventory that had produced zero purchases.

Performance creative and media buying for a high-ticket DTC brand where each sale requires serious buyer intent.

A Ramadan donation program timed to the three Ashras, with budget scaled to intent across the final ten nights. $24K in spend returned $179.5K in donations.

A time-constrained campaign requiring fast creative iteration and aggressive optimization to hit targets before the deadline.