Client Case Studies

How a Canadian cybersecurity platform reached IT directors and security architects through r/cybersecurity and r/sysadmin — and built a consistent pipeline.

How a measurement framework uncovered $600+ CAC in branded search — and the reallocations that followed changed everything.

A hardware-plus-subscription photo booth sold to both consumers and corporate event planners — so we ran DTC on Meta and B2B on LinkedIn in parallel, under one measurement system.

7 creative angles tested over 3 months. Before/After Transformation won at €30 CPA. Social Proof came last at €73 — 2.5x worse. Here's why.

Scaling AI playlist promotion for musicians on TikTok — pixel-event foundation, manual lookalikes to Smart+, and a copy test that dropped CPA 30%.

First-order return on ad spend sat at 1.35x. Behind it, a 33% repeat rate and six figures of subscription revenue. Why holding that number built a 437% year.

How a US-based women's lifestyle and accessories brand scaled to $14.63 CPA on Meta and 6.8x net ROAS on Pinterest by competing on quality, not price.

Q4 CPMs climb everywhere skincare brands compete. Running organic comments and paid together in r/SkincareAddiction matched their Meta return.

Performance creative and media buying for a high-ticket DTC brand where each sale requires serious buyer intent.

How a European handbag brand with 100K+ customers expanded from Meta to TikTok and Snapchat — and hit ROAS targets in the first month.

Weapons-policy filters made half the catalogue unsellable in paid. We built the plan around what was actually servable and hit 3x ROAS at test scale.

Scaling an AI-memoir gifting brand through its biggest window across the US, Canada and Australia — with US revenue up 250% YoY and cost held in check.

Pipeline from organic doubled from $740K to $1.5M, organic clicks up 400%, and they now rank #3 in AI search behind only Sisense and Tableau.

Their revenue landed in two gifting windows and Meta went quiet in between. Reddit reached buyers while they were still deciding, at 2.36x ROAS on the US segment.

AI driven inbound doubled in six months, organic traffic grew roughly 5x, and 2,116 domain citations picked up across ChatGPT and Perplexity.

A placement split across two accounts found the best click-through rate, the cheapest clicks and the most add-to-carts all coming from inventory that had produced zero purchases.

They could not outspend the bigger roasters, so we earned the recommendations instead. Branded search up 25%, AI referral traffic up 20%.

A Ramadan donation program timed to the three Ashras, with budget scaled to intent across the final ten nights. $24K in spend returned $179.5K in donations.

A time-constrained campaign requiring fast creative iteration and aggressive optimization to hit targets before the deadline.