SaaS companies have a specific advertising problem. Your buyers research before they buy. Your sales cycles vary wildly between segments. And your creative needs to speak to technical people without sounding like a press release. Generic PPC agencies don't understand these dynamics. You need an agency built for SaaS.
We're Skip the Noise Media. Our team comes from WPP and GroupM with over $50M in paid media managed. We're a Reddit Certified Partner and we run paid media for B2B SaaS and B2C SaaS companies across Reddit, TikTok, Google, and LinkedIn. We pair that with AI creative production to keep your ad accounts fed with fresh, high-performing creative every month.
In practice we're a SaaS Reddit ads agency as much as a general one — Reddit is where your buyers actually research tools before they buy, so it's usually where we start. If Reddit is your priority, our Reddit ads agency page covers that motion in depth, and the 2026 Reddit ads benchmarks show the real CPLs and CPAs by vertical.
What a B2B click actually costs
Lower is better. The Reddit figure is our own B2B SaaS account; the rest are the ranges these platforms typically run at for B2B targeting.
Cheap clicks alone do not build pipeline — a $0.92 click that never converts is still wasted. It matters because it buys you far more testing for the same budget, which is how you find the creative that actually works. Full figures in the 2026 benchmarks.
Why SaaS companies need a specialized ads agency
A general agency optimizes for clicks and leads. A SaaS ads agency optimizes for pipeline, trials, and revenue. The difference matters because SaaS has unique dynamics that change how you run campaigns.
- Long evaluation periods for B2B. A VP evaluating your tool reads Reddit threads, watches product demos, and talks to peers before requesting a demo. Your ads need to show up at every stage.
- High creative volume for B2C. Individual users scroll fast and fatigue faster. You need 15 to 20 new creatives per month just to keep pace.
- Free trial and PLG funnels. SaaS acquisition often goes through a self-serve trial. Your ads, landing pages, and onboarding need to work together.
- CAC payback math. With monthly subscriptions, your cost per acquisition must pay back within a reasonable window. We optimize around unit economics, not vanity metrics.
The best SaaS ads don't feel like ads. They feel like recommendations from someone who understands the problem your buyer is trying to solve.
B2B SaaS ads
B2B SaaS advertising is about reaching decision-makers during the research phase. That means showing up in the communities and channels where they evaluate tools.
For B2B SaaS, we focus on Reddit and LinkedIn as primary channels. Reddit gives you access to active buyer conversations at a fraction of LinkedIn's cost. LinkedIn gives you precise demographic targeting for enterprise accounts.
Our B2B SaaS approach includes:
- Subreddit research and community mapping for your specific ICP
- Native creative that matches how users communicate in each community
- Full-funnel campaigns: awareness, consideration, and retargeting
- Pipeline attribution and branded search lift tracking
Read our complete Reddit ads for B2B SaaS guide for the full framework, or learn more about our Reddit ads agency services.
Flare is a Canadian cybersecurity platform. We built a full-funnel Reddit strategy with subreddit-specific creative for security and IT communities. The $157 CPL outperformed their previous LinkedIn campaigns by over 50%.
Read the full case study →B2C SaaS ads
B2C SaaS advertising is a volume and velocity game. You need thousands of sign-ups per month. Your creative needs to stop the scroll for individual users. And you need to refresh it constantly because fatigue hits fast on platforms like Meta and TikTok.
For B2C SaaS, we focus on Meta, TikTok, and Reddit as primary channels. Meta provides the highest volume. TikTok works for viral and visual products. Reddit delivers the lowest CPL for tools with active communities.
Read our full B2C SaaS ads agency page for the complete approach.
Restream is a multistreaming platform for creators and businesses. We built a Reddit-first strategy with community-specific creative for creators, coaches, and marketing leaders. The $15 CPL on Reddit outperformed their previous paid channels by over 50%.
Read the full case study →Platforms we run for SaaS
Typical B2B cost per click, by platform
Category ranges; our cybersecurity B2B account averaged $0.92 per click on Reddit.
Our specialty. As a Reddit Certified Partner, we get early access to ad formats, dedicated platform support, and beta features. Reddit delivers the lowest CPLs for SaaS companies with audiences in active subreddits. $0.75 to $3.00 CPCs vs $8 to $15 on LinkedIn.
Meta (Facebook and Instagram)
The highest volume channel for B2C SaaS and an essential retargeting platform for B2B. Broad targeting with strong creative is the playbook. We produce 40+ creatives per month to keep Meta's algorithm fed with fresh variations.
TikTok
Works well for B2C SaaS with visual products, younger audiences, or viral use cases. Short product demos and UGC-style creator content drive the best results. The algorithm rewards novelty, so you need fresh creative constantly.
Google Search
Captures high-intent demand from users actively searching for solutions. Essential for branded terms and category keywords. Works best alongside social channels that drive top-of-funnel awareness.
Premium targeting for B2B SaaS enterprise accounts. CPCs are higher ($8 to $15) but targeting precision is unmatched for reaching specific job titles, company sizes, and industries. Best used for high-ACV products where the economics justify the cost.
AI creative production for SaaS
Creative is the biggest bottleneck in SaaS advertising. You need volume, variety, and speed. Most in-house teams produce 4 to 6 new ads per month. That's not enough to test meaningfully on any platform.
Our AI creative production system generates 40+ ad creatives per month per client. Every ad is built for the specific platform and audience it runs on. A Reddit ad looks and sounds different from a TikTok ad which looks different from a LinkedIn sponsored post.
What we produce:
- Static image ads (feed, stories, display formats)
- Short-form video (6 to 15 seconds for TikTok, Reels, Stories)
- Native text ads for Reddit
- UGC-style testimonial creatives
- Product demo clips with motion graphics
- Comparison and social proof ads
The creative we make for SaaS
Static, video and UGC — produced in-house and built for the feed each one runs in. This is a sample; the full portfolio has more.
SaaS results we have driven
Our process
Week 1: Audit and strategy
We audit your current ad accounts, creative library, competitors, and analytics. We build a channel strategy based on your ICP, budget, and growth targets. You get a clear plan for which platforms to run and what creative to test first.
Week 2: Creative production and launch
We produce an initial batch of 15 to 20 creatives and launch campaigns. First ads go live within 1 week of kickoff. Each platform gets its own creative set, audience targeting, and bid strategy.
Weeks 3 to 8: Test and optimize
Structured creative and audience testing. Weekly analysis, losers cut, winners scaled. New creative produced every week based on what's performing. By week 4, you'll see clear patterns emerging.
Weeks 9 to 12: Scale
Winning combinations get budget increases. New audience segments get tested. Retargeting funnels get built. By this point, your cost per acquisition should be profitable and predictable.
Is this a fit?
You are a good fit if
- Your CAC is climbing and you need channels beyond LinkedIn and Google
- You are a B2B or B2C SaaS company past product-market fit
- You are spending at least $10,000 a month on media
- You measure pipeline and qualified leads, not form fills
- You want senior operators on the account, not juniors
We are probably not your agency if
- You are still validating the product
- You are optimising for the lowest possible retainer
- You want a big agency with account layers
- You want one channel set up and left on autopilot
Pricing
Our SaaS engagements start at $3,500 per month. That includes:
- Full-funnel paid media management across 2 to 3 platforms
- 40+ AI-produced ad creatives per month
- Weekly performance reporting and optimization
- Creative strategy and competitive analysis
- Attribution setup and conversion tracking
- Dedicated account strategist (ex-WPP/GroupM)
We offer a 45-day performance guarantee. If we don't hit agreed targets within 45 days, you can walk. No long-term contracts required to start.
Estimate your Reddit ad costs
Free calculator — see the clicks, leads, and cost per lead your budget would get on Reddit. No signup.
Book my free audit call
We'll audit your SaaS ad accounts, identify which platforms and creative angles have the most opportunity, and give you 3 free ad creatives to test. No commitment.
Book my free audit callFrequently asked questions
What does a SaaS ads agency do?
A SaaS ads agency manages paid advertising for software companies. This includes creative production, media buying across platforms like Meta, Reddit, Google, TikTok, and LinkedIn, conversion tracking, and ongoing optimization. A specialized SaaS agency understands metrics like CAC, LTV, and payback period, and optimizes campaigns around unit economics rather than vanity metrics.
How much does a SaaS ads agency cost?
SaaS ads agency fees typically range from $5,000 to $25,000 per month depending on scope, ad spend, and number of platforms. Our engagements start at $3,500 per month, which includes full-funnel media management, up to 40 AI-produced creatives, weekly optimization, and attribution setup. We offer a 45-day performance guarantee with no long-term contract required.
Which ad platforms work best for SaaS?
For B2B SaaS, Reddit and LinkedIn are the strongest platforms for reaching decision-makers. For B2C SaaS, Meta and TikTok drive the highest volume while Reddit provides the lowest cost per lead. Google Search works for both segments by capturing high-intent demand. The best approach is running 2 to 3 platforms together with platform-specific creative.
What's the difference between a SaaS agency and a general PPC agency?
A general PPC agency optimizes for clicks and conversions. A SaaS ads agency optimizes for pipeline, trials, and revenue. SaaS has unique dynamics: long evaluation periods for B2B, high creative volume needs for B2C, free trial funnels, product-led growth motions, and metrics like CAC payback period. A specialized SaaS agency builds campaigns around these realities.
How do you measure SaaS ad performance?
We measure across the full funnel: cost per click, cost per lead, cost per trial, cost per qualified opportunity, and cost per customer. For B2B SaaS, we also track pipeline influence and branded search lift. For B2C SaaS, we focus on trial-to-paid conversion rates and LTV to CAC ratios. Attribution includes pixel tracking, UTM parameters, and view-through conversion windows.
Explore our specialized pages: Reddit ads agency, B2C SaaS ads, Reddit ads for B2B SaaS guide. Or check out the Reddit Ads Playbook, our full services page, and our AI creative production approach.