Reddit Ads Benchmarks 2026:
Real Numbers, Not Guesses

Almost every "Reddit ads benchmark" you'll find online is a guess dressed up as data — a made-up range with no account behind it. This one is different. Every headline number here comes from a campaign we actually ran as a Reddit Certified Partner, across B2B SaaS, B2C SaaS, and eCommerce.

Where a figure is reported by the ad platform rather than a client's own books, we say so. Where a number is a blended average that includes a campaign still in its learning phase, we say that too. The point is to give you a real reference to budget against — not a number that falls apart the moment you ask where it came from.

Reddit ads benchmarks by vertical — from our accounts

These are the results our campaigns produced. Use them as a directional reference, not a guarantee — your numbers will move with your offer, margin, creative, and how mature the account is.

"Blended" means the figure averages every objective in the account, including newer campaigns still learning — so the best-performing cohorts ran more efficiently than the blended number suggests. Platform-reported figures are what the ad platform attributed, which for eCommerce typically understates true contribution without server-side tracking.

The B2B SaaS benchmark, in detail

Our clearest B2B reference point is a Canadian cybersecurity platform. The account ran to a $157 blended cost per lead — and that number is honest in a way most case studies aren't. It's blended across the whole account, including a brand-new lead-generation objective that was still in its learning phase and dragging the average up. The best webinar-driven cohorts came in closer to $86 per lead.

The B2C SaaS benchmark, in detail

For a B2C AI SaaS product, we reached a €30 cost per acquisition — but the number itself is less interesting than how we got there. Over 90 days we tested seven distinct creative angles. The winner, a before/after transformation, landed at €30. The weakest, a social-proof angle, came in at €73 — roughly 2.4x worse for the exact same audience and budget. That spread is the real benchmark lesson: on Reddit, the gap between your best and worst creative angle is usually bigger than the gap between platforms.

What Reddit ads typically cost (the wider ranges)

Our account data sits inside the broader ranges the platform tends to produce. If you're modelling a budget before you have first-party numbers, these are reasonable planning figures:

Two honest caveats on the ranges. First, they assume optimized campaigns — a cold launch with no prior data will run above these for the first 30 to 60 days. Second, "$50 to $150 CPL" is a category range, not a promise; a genuinely new lead-gen campaign, like the one baked into our $157 blended figure, can start higher and come down as it learns.

What actually moves your benchmarks

The same product can produce wildly different numbers depending on execution. In order of impact:

Creative angle (biggest lever)

Our B2C SaaS account showed a 2.4x spread between the best and worst angle. This is why we produce creative in volume and test angles systematically rather than polishing one hero ad. If you only try two or three angles, you're likely leaving your best benchmark undiscovered.

Subreddit and geo targeting

Narrow, relevant communities beat broad ones almost every time. On the cybersecurity account, roughly half the qualified leads came from international priority regions — not the market we'd have guessed by default. Where you target changes your cost as much as who you target.

Prospecting vs retargeting

Retargeting site visitors on Reddit is materially cheaper than cold prospecting and converts several times higher. A full funnel — awareness in subreddits, retargeting for visitors, a separate campaign for trial-to-paid — is what pulls a blended number down over time.

Native format

Reddit's auction rewards ads that earn engagement. Creative that reads like a genuine post gets served cheaper than a polished display banner that gets scrolled past. Format is a cost lever, not just an aesthetic choice.

Reddit vs LinkedIn and Meta: the comparison worth making

Brands usually benchmark Reddit against LinkedIn for B2B. On cost per click, it isn't close: LinkedIn B2B CPCs are commonly cited at $8 to $15, while our Reddit B2B account averaged $0.92 — the kind of 5x-to-10x gap the platform is known for. But CPC alone undersells it. Reddit users are actively researching, comparing, and asking peers for recommendations, so the intent behind the click tends to be higher than a passive social scroll.

The catch is that Reddit punishes lazy creative. The low CPC only turns into a low CPL if the ad earns its place in the feed. That's the whole reason the creative-angle spread above matters so much.

Frequently asked questions

Want to see where your vertical would realistically land? Book a free strategy call, or browse the full case studies behind these numbers.