Google Ads Agency

Google Ads. With the search terms actually read.

Google is the only channel where people tell you exactly what they want before you spend anything. Most accounts waste that by never opening the search terms report.

WeeklySearch term reviews

$0Cost of adding a negative

$50M+Media managed by the team

Get 3 free ads → See the work

Built for your brand. Yours to keep. First ads live in 1 week.

Where the money goes

Demand capture works. Unsupervised capture does not.

The leak

Nobody reads the search terms

The single highest-return hour in paid search, undone for months. Broad match plus smart bidding will find you traffic, and a meaningful share will be queries you would never have chosen. The report names them and negatives are free.

—The cheapest fix in the account

How we work →

The illusion

Branded spend hiding in the average

If branded campaigns sit in the same number as everything else, your blended cost per acquisition looks great and tells you nothing. Those people were going to find you anyway.

—Split it or you are flying blind

SaaS paid media →

Search, Shopping and PMax

Three products that behave nothing alike.

Most accounts run all three on the same assumptions, which is where the waste starts.

Intent capture, and the highest quality traffic in the mix. Competitor and high-intent product queries live here. For SaaS it usually carries the account.

Shopping

Where eCommerce spend belongs, and it is decided by the feed more than the bids. Titles, attributes and image quality do more than any bid adjustment.

Performance Max

Efficient with clean inputs, dangerous without. Real asset group segmentation and brand exclusions turn it from a black box into a scaling tool.

Conversion tracking

Newsletter signups and demo requests weighted the same, form views counted as conversions, offline closes never fed back. Bidding optimises toward whatever you told it mattered.

How it works

The Signal Method. Volume in, signal out.

Demand capture rewards discipline more than cleverness. The unglamorous work is where the money is.

Day 1–2

Baseline

Audit + brief

Full account audit, search term and negative keyword analysis, conversion tracking and attribution gap assessment.

Day 3–5

Volume

First creative batch

Ad copy and landing pages built together, because message match decides a large share of conversion rate.

Day 6–7

Isolate

Launch + test

Structured tests with branded split out from day one, so you can see the real cost of new demand.

Week 2+

Amplify

Scale winners, cut losers

Weekly search terms, negatives always, and budget moved toward what is producing pipeline rather than clicks.

Is this a fit

We're not for everyone. Here's the honest version.

You're a good fit if

You are eCommerce with real SKU depth and a working product feed
You are SaaS with genuine search volume around the problem you solve
You are paying for clicks nobody has examined in months
You want senior people doing the actual work, not juniors behind an account manager
You are willing to test properly — winners get more budget, losers get cut in under two weeks

We're probably not your agency if

Nobody is searching for your category yet — you need demand creation first
Your budget is under $2,000 a month, where smart bidding has nothing to learn from
You want Google run in isolation from the creative and the landing page
You need SEO, email and content too. Paid media and the creative behind it is what we do

FAQ

Questions worth asking.

The search terms report, then the branded split. Broad match and smart bidding will find traffic you would never have chosen, and the report names it. Negatives cost nothing.

Yes, with guardrails. Left unsupervised it drifts into Display and brand queries because those convert cheaply, then reports a healthy number built on demand you already had.

At least $2,000 a month for smart bidding to have enough conversion data to work with. Below that you are better off on manual control or a different channel.

Usually both, doing different jobs. Google captures people already searching. Reddit reaches people describing the problem before they know what to search for. Google plateaus when search volume runs out.

Yes. Message match between the ad and the page decides a large share of conversion rate, and it is hard to fix when one supplier owns the campaign and another owns the page.