Pinterest Ads Agency

Pinterest ads. Planned around the season.

Pinterest is the one social platform where people arrive already planning to buy something. The catch is they are planning it months ahead, which breaks every calendar built for Meta.

6-12wkPlanning lead time vs Meta

MonthsUseful life of a single Pin

$50M+Media managed by the team

Get 3 free ads → See the work

Built for your brand. Yours to keep. First ads live in 1 week.

Why it behaves differently

A search engine wearing a feed.

The behaviour

People search, they do not scroll

The dominant behaviour is looking for something specific. An outfit, a room, a gift, a recipe. That is much closer to Google than Instagram, and it means your creative competes on relevance to a query rather than on interrupting entertainment.

—Closer to Google than to Meta

Google Ads →

The timing

Months ahead, not weeks

This is the one that catches brands out. People plan Christmas in October and weddings a year ahead. Launch seasonal campaigns when you would on Meta and you have already missed it.

6-12Weeks earlier than your Meta push

eComm & DTC →

How we run it

Four things that decide a Pinterest account.

Get these wrong and the platform looks like it does not work. It usually does.

Vertical, readable creative

Portrait-format, detail-heavy environment. Assets that survive being seen small in a grid perform. Assets that need full-screen do not.

Calendars built backwards

We work back from when your buyer starts planning, not from when they buy. For most DTC categories that means live six to twelve weeks earlier than the Meta equivalent.

Feed and catalog configured properly

Shopping campaigns depend on the product feed being right. Titles, attributes and image quality do more here than bid adjustments.

Saves read as signal

A save is someone filing your product for later. Weaker than a purchase, much stronger than a scroll-past, and worth tracking rather than dismissing.

How it works

The Signal Method. Volume in, signal out.

Same method, except the calendar runs months ahead of every other channel you buy.

Day 1–2

Baseline

Audit + brief

Category and competitor review, seasonal mapping against when your buyer actually starts planning, and a feed audit if you are running Shopping.

Day 3–5

Volume

First creative batch

Portrait creative built for the grid, with keyword and interest layers planned together rather than picked.

Day 6–7

Isolate

Launch + test

Live ahead of the season with a controlled structure, so there is time to learn before the peak arrives.

Week 2+

Amplify

Scale winners, cut losers

Scale what saves and converts, and carry the winners into next season, because Pins keep working long after a Meta ad is dead.

Is this a fit

We're not for everyone. Here's the honest version.

You're a good fit if

You are DTC in a visual category with a real product feed
You have clear seasonal peaks and can plan months ahead
Your Meta costs have climbed enough that a thinner auction is worth exploring
You want senior people doing the actual work, not juniors behind an account manager
You are willing to test properly — winners get more budget, losers get cut in under two weeks

We're probably not your agency if

You are B2B — this is the wrong platform in nearly every case
You need revenue this month, because the timing does not work that way
You cannot produce portrait creative, since repurposed square assets underperform badly here
You need SEO, email and content too. Paid media and the creative behind it is what we do

FAQ

Questions worth asking.

Six to twelve weeks earlier than the equivalent Meta campaign. People plan Christmas in October and spring wardrobes in February. Launching on a Meta calendar means arriving after the decision has been made.

Almost never, and we will say so rather than take the budget. The platform rewards visual, planned, consumer purchases.

Not well. Pinterest is portrait-format and detail-heavy, and square assets get cropped or shown small in a grid where they stop being readable.

Not on last-click alone, or you will underrate it. Pinterest reaches people while the decision is forming, so by the time they buy they have usually arrived through another channel. Saves are a real signal worth tracking.

Less than Meta for a meaningful test, because the auction is thinner. $2,000 to $3,000 a month over a season is usually enough to tell whether the category works.