LinkedIn Ads Agency

LinkedIn ads. When the deal size carries them.

LinkedIn has the best professional targeting of any platform and the highest cost per lead. Both are true at once. The job is knowing when that trade is worth making.

2.5xCost per lead vs Meta

CA$59Best campaign · cost per lead

$50M+Media managed by the team

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Built for your brand. Yours to keep. First ads live in 1 week.

The trade it asks you to make

Precision is real. So is the price.

What you get

Targeting nobody else has

Job title, seniority, company size, industry and a named account list, at once, and accurate. If you sell into a defined list of companies, matched audiences against your CRM is genuinely hard to replicate anywhere else.

—Buying committees, not approximations

SaaS paid media →

What it costs

Several times the alternative

On an account we run in financial services, LinkedIn came in at roughly 2.5x the cost per lead of the same campaign on Meta. That is the platform. The question is never whether LinkedIn is expensive, it is whether the leads are enough better.

2.5xCost per lead vs Meta, same campaign

The cheaper B2B option →

Where it earns its cost

Four situations where LinkedIn is the right answer.

And one where it is not, which we say more often than most agencies would.

Named account targeting

If you sell into a defined list of companies, matched audiences against your CRM and target account list is hard to replicate anywhere else.

Buying committees, not buyers

Enterprise deals get decided by several people with different jobs. This is the only channel where you can reach all of them deliberately.

High ACV, long cycle

When one closed deal pays for a quarter of media, a high cost per lead stops mattering. Below that threshold it matters a great deal.

When we say use Reddit instead

For developer tools, security and infrastructure, CPCs on Reddit routinely land well below LinkedIn for people actively researching rather than passively scrolling. This is the recommendation we make most often.

Reddit Ads Agency →

How it works

The Signal Method. Volume in, signal out.

Same method, adapted for a channel where every test costs more and the discipline has to be sharper.

Day 1–2

Baseline

Audit + brief

Account audit, audience definition against your actual customer list, and an honest read on whether the numbers can work at all.

Day 3–5

Volume

First creative batch

Creative built for the professional feed. Fewer assets than we would run on Meta, because each impression costs more.

Day 6–7

Isolate

Launch + test

Live with a controlled structure. On LinkedIn you cannot afford to learn slowly.

Week 2+

Amplify

Scale winners, cut losers

Scale what works, and keep checking cost per lead against what a closed deal is actually worth.

Is this a fit

We're not for everyone. Here's the honest version.

You're a good fit if

You are B2B SaaS with a defined ICP and an ACV that carries the cost
You sell into named accounts
You want senior people doing the actual work, not juniors behind an account manager
You are willing to test properly — winners get more budget, losers get cut in under two weeks
You can tell a qualified lead from a lead in your CRM

We're probably not your agency if

Your product is under a few thousand a year
You want cheap leads — this is the wrong channel by definition
You have not worked out what a qualified lead is worth to you
You need SEO, email and content too. Paid media and the creative behind it is what we do

FAQ

Questions worth asking.

Because the targeting is accurate and the inventory is limited. On one account we run, LinkedIn came in at roughly 2.5x the cost per lead of the same campaign on Meta. That is the platform, not the execution.

Work out what a closed deal is worth and how many leads it takes to get one. If that maths survives a cost per lead several times what you pay elsewhere, LinkedIn works. If not, we will point you at a cheaper channel.

Both, tested. Native forms convert better and produce weaker leads. Landing pages produce fewer and better. Which wins depends on what your sales team can absorb.

Usually Reddit first, for developer tools, security and infrastructure. CPCs run well below LinkedIn for the same audiences. LinkedIn earns its place when you need named accounts or a full buying committee.

Longer than other channels. B2B deals close months after the click, so a 30-day read tells you about cost per lead and almost nothing about pipeline quality. Plan on 90 days.

Not sure LinkedIn is worth it for you?

We will run the maths on your ACV and tell you honestly. If Reddit or Meta would reach the same buyers for less, that is what we will recommend.

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