Personalized Gifting · Reddit Ads
2.36x ROAS on Reddit for a
DTC Gifting Brand
Their sales were concentrated around a few gifting seasons. We tested Reddit as a second channel to reach buyers in between those peaks.
Their sales were concentrated around a few gifting seasons. We tested Reddit as a second channel to reach buyers in between those peaks.
A DTC brand selling personalized keepsake gifts. Small marketing team, roughly $2M ARR, and most of the year’s revenue lands in two gifting windows.
Meta delivered during the gifting peaks and went quiet in between. They needed a channel that reached people while they were still deciding what to buy, not once they had already started shopping.
Conversion plus awareness running together delivered the most cost-efficient conversions. Neither did as well on its own.
Static creatives built from what those subreddits were already discussing, rather than repurposed brand assets.
We pulled their top-performing search keywords and built those into Reddit targeting and ad copy.
Started with 5 creatives and moved to 10 in month two.
Measured on 7-day click, 1-day view, platform-reported.
Yes, when the creative is built for the platform. This gifting brand reached 2.36x ROAS on its US segment while scaling from $1.5K to $7.5K a month. The deciding factor was rewriting creative in the language of each community rather than reusing Meta assets.
It depends on category and creative, and anyone quoting a universal figure is guessing. Across our own DTC accounts we have seen 2.1x to 3x on Reddit at test scale. This gifting account returned 2.36x on its US segment.
We start DTC brands at $5,000 to $10,000 a month regardless of company size, because Reddit needs enough creative volume to find a winner. This account opened at $1.5K a month and scaled to $7.5K once the winning angles were clear.
That was the whole reason this brand tested it. Reddit carries a lot of pre-purchase research and recommendation conversation, so it reaches people while they are still deciding, which is earlier than most Meta prospecting lands.
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