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AI RFP Software · Reddit Organic + AEO

Reddit and AI Search
Doubled AI Driven Inbound

An AI RFP platform powering teams in 40+ countries, from startups to Fortune 500s. They already ranked for core terms but could not break into broader categories, and had early AI search signals with no structure to scale them.

Brand visibility dashboard showing the client ranked third in AI search
AI driven inbound in 6 months
~5×Organic traffic, 1,412 to 6,710
2,116Domain citations across ChatGPT and Perplexity

The client

An AI RFP platform used by teams in more than 40 countries, from startups through to Fortune 500s, scaling fast on a lean marketing team.

The problem

They already ranked for their core terms like “AI RFP software” but could not break into broader, higher volume categories. They had seen early AI search signals with no structure in place to scale them.

What we did on Reddit

Went after the categories they could not rank for

Reddit threads rank in Google’s forums pack for terms their own site could not reach, so we targeted those conversations instead of fighting for the head terms directly.

Built the AI citation base deliberately

We mapped the prompts buyers actually use, then worked the threads those answers get pulled from. That produced 1,300+ mentions across ChatGPT, Perplexity and Claude.

Disclosed participation, value first

Branded handles with the affiliation stated, answering procurement and RFP questions properly rather than pitching.

The results

AI driven inbound doubled in six months, from more than 1,300 mentions across ChatGPT, Perplexity and Claude. Organic traffic grew roughly , from 1,412 to 6,710. They picked up 2,116 domain citations across ChatGPT and Perplexity.

They now rank #3 for AI search brand visibility across all major models, and their Reddit threads rank in Google’s Discussions and forums pack for category terms their own site could not reach.

Brand visibility dashboard showing 7,242 mentions with the client ranked third
AI search brand visibility. 7,242 mentions tracked, client ranked third in category.
Organic traffic value climbing sharply after campaign start
Organic traffic value, climbing steadily from the start of the campaign.
Search Console comparing last three months against the previous three
Search Console, last 3 months against the previous 3. Clicks 8.79K from 4.76K, impressions 2.64M from 855K.
Google discussions and forums results showing Reddit threads ranking for a category query
Reddit threads ranking in Google’s Discussions and forums pack for category queries the client’s own site could not reach.
How this was measured

Tracked on AI driven inbound, mentions and domain citations across ChatGPT, Perplexity and Claude, organic traffic and traffic value, and Reddit threads ranking in Google’s forums pack.

Frequently asked questions

How do you get a brand cited by ChatGPT and Perplexity?

You work the sources those models retrieve from, and Reddit is one of the heaviest. We map the prompts buyers actually use, then participate in the threads those answers are built from. This client picked up 2,116 domain citations that way.

Can Reddit help rank for keywords my own site cannot win?

Often yes. Reddit threads appear in Google’s forums pack for competitive category terms, so a well placed thread can rank where your own page cannot. That is how this client broke into categories beyond their core keyword.

How long does Reddit AEO take?

This client doubled AI driven inbound in six months. Plan for 3 to 6 months before AI visibility moves meaningfully. It compounds rather than spiking.

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