“Embedded analytics” is one of the most competitive, lowest volume keywords in the category, and they only sell to a slice of it. A previous agency left organic stale. They did not need traffic. They needed pipeline.
An embedded analytics platform built for SaaS companies. They sell a narrow, technical product into a category dominated by much larger names.
Their core keyword is one of the most competitive and lowest volume terms in the category, and they only sell to a slice of the people searching it. A previous agency had left the organic channel stale. Traffic was never the issue. Pipeline was.
We went after the threads where engineering and product teams argue about which analytics tool to embed, rather than chasing head terms they could never win.
Reddit is one of the most heavily cited sources for AI assistants. Being present in the right threads puts you in the answer when someone asks an LLM which tool to use.
Branded handles, affiliation disclosed, questions answered properly. Links back to the site read as funnelling and get removed.
Reddit became the source of 100% of inbound demo requests from organic social. Pipeline from organic doubled from $740K to $1.5M. Organic clicks rose 400% in the first six months, and 30% of closed business now comes through organic.
In AI search they now rank #3 in the category, behind only Sisense and Tableau.
Tracked on inbound demo requests attributed to organic social, pipeline sourced from organic, Search Console clicks and impressions, and AI search brand visibility. Organic compounds. Expect 3 to 6 months before AI visibility moves.
Yes, and in this case it generated all of it from organic social. Pipeline doubled from $740K to $1.5M, and 30% of closed business now comes through organic. It works because Reddit is where technical buyers compare tools before they ever fill in a form.
Reddit is one of the most heavily retrieved sources for AI assistants. Being recommended in the right threads means you appear when someone asks ChatGPT or Perplexity which tool to use. This client now ranks third in their category for AI search visibility.
Plan for 3 to 6 months before AI visibility and branded search move. Early signals are accounts staying in good standing and threads ranking, not pipeline.
We'll audit your current paid channels and show you what Reddit could look like for your pipeline. Free.
Get a free audit